Insights

First Data synthesizes industry knowledge, real-world experience and potential opportunities into key insights. These insights are as integral to the way we do business as our products and services are. Change—specifically innovative, pioneering change—represents opportunity. Our experts offer points of view on various topics to help you navigate today’s ever-changing technology and the future of payments.

First Data’s 2010 First-Half Gift Card Performance Report

First Data Thought Leadership
Following a positive 2009 holiday performance, U.S. merchant branded gift card sales continued to gain traction in the first half of 2010.

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2009 Holiday Gift Card Forecast

First Data Thought Leadership
First Data shares their holiday gift card predictions in the 2009 Holiday Gift Card Forecast.

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Consumer Insights: Specialty Retail Rewards Programs

First Data Competitive Intelligence
Read about a First Data Specialty Retail Rewards Program Study focused on rewards programs with Financial Institutions.

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2009 Fast Food (QSR) Rewards Programs—Consumer Insights

First Data Competitive Intelligence
Read about a First Data Fast Food Rewards Program Study focused on rewards programs with Financial Institutions.

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2009 Specialty Retail Rewards Programs—Consumer Insights

First Data Competitive Intelligence
Read about a First Data Specialty Rewards Program Study focused on rewards programs with Financial Institutions.

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2009 Debit Card Rewards—Consumer Insights

First Data Competitive Intelligence
Read about the First Data Specialty Debit Card Rewards Program Study focused on rewards programs with Financial Institutions.

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2009 Credit Card Rewards—Consumer Insights

First Data Competitive Intelligence
Read about the First Data Credit Card Rewards Program Study focused on rewards programs with Financial Institutions.

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2009 Financial Institutions Rewards Programs—Consumer Insights

First Data Competitive Intelligence
Read about the First Data Financial Institutions Rewards Program Study focused on rewards programs with Financial Institutions.

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The Case For ATM Advertising

First Data Thought Leadership
Read about the Case for ATM Advertising: An International Perspective.

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Consumer Insights: 2009 Retail Rewards Programs

First Data Competitive Intelligence
Read about the First Data Financial Institutions Consumer Loyalty Study on Retail Rewards Programs.

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Survive the Financial Crisis

First Data Competitive Intelligence
Read First Data suggestions to help survive the financial crisis, while keeping future success in mind.

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